Design Manager · UX Lead
I help build teams that are motivated, happy, and truly understand the problem they are trying to solve. I thrive at the intersection of business problem-solving and customer focus.
Currently
OutSystems is a global leader in low-code development, empowering organisations to build, deploy and evolve apps with speed, security and scale combining AI-assisted development, agentic experiences, and backend/frontend automation.
At OutSystems I lead design strategy for Fusion, the design system powering the whole ecosystem. I guide how Fusion enables consistency between Portal, Editors and Studio while supporting the company's Agentic/AI shift through reusable patterns, scalable UI foundations, and agentic design principles.
Part of the Global Design team designing Entertainment OS, the interface for Sky Glass, Sky Stream, Xumo (US) and Hubbl (Australia). Used daily by millions of customers to find and watch content they love.
I managed a team of UX Designers across Browse, Showpages, Destination Pages, and TV Guide collaborating with Directors, Product Leads, Developers inside agile squads.
Impact
Recent achievements and highlights.
What do I do as a Design Manager?
Okay… what do I really do?
Three things I keep coming back to
I love reading and collecting quotes. These feel right for right now.
What I believe in when managing people
Everyone should find meaning in the work they do. Meaning comes from understanding what you are doing, the problem you are helping to solve, the business need you are adding value to and what's in it for the customer.
The result is purpose. The team will feel they are contributing, that the work matters, that they can see the bigger picture. They will feel happier and fulfilled.
This is where I spend a lot of my energy as a manager making sure the team has context, not just tasks. Vision sets the direction. Direction is more important than speed.
Feedback I've received
What colleagues and collaborators have said.
Talks & Teaching
I love to learn and share what I've learned.
Seems boring, but I find joy in
I like to balance a mix of questions about who they are as a person, as well as professionally. I try, through the conversation, to figure out if the candidate is a good fit for the team and the overall culture of the company.
It's a celebration of the past year and a conversation about personal development, salary increase, bonus and career progression. Very special for both myself and my direct reports. Tough conversations happen too — but always with the certainty that I care about them personally.
How I work
From discovery to shipped. I've been involved hands-on or through project oversight across the full delivery process.
The Work
Delivered over the last two years hands-on or through project oversight.
Case Study
1 million calls in a week is an expensive problem to have.
How a contact-centre crisis became a design vision — and what "great" looked like.
When Paramount+ launched on Sky Marketplace, we knew the account-linking journey had friction. Customers had to jump from TV → mobile → TV. Research had flagged the risk. The business accepted it due to contractual timelines. Then one million calls arrived in a single week.
We were already deep in the problem. Through usability tests and product analytics we mapped exactly where customers dropped off. We annotated every screen with verbatim quotes and cut a 3-minute video of the confusion triggers — so leadership could feel it, not just read about it.
Calls reduced to a couple hundred the following weeks. But it didn't stop there.
We audited 18 apps to map the basic expectation for account creation and payment. We created four journey variants, each a step closer to the ideal. Our UI designer prototyped all variants in hi-fidelity, and we took them to a usability lab.
The Golden Journey — "Share and stay on TV" — outperformed everything. It validated our assumptions and confirmed it was the right design vision.
Data Guild Initiative
First you understand, then you design.
This is a love story about my relationship with data. I use it everywhere and try as much as I can to share it with everyone. For every project I've been involved in I'm always getting data from dashboards, data analysts, building relationships with key data people and self-serving.
At Sky I led an initiative called Data Guild with three purposes: support the Design team to surface data in a meaningful way; understand how to measure success across multiple areas; and align on goals.
My Journey
How I got here, the roles, the life moments, and the things that shaped the way I work.
Let's talk
I'm a father of 3 boys and it took me a long time to put this portfolio together in my free time. If you'd like to unpack anything or expand on any topic, let's go for a chat — it will be a pleasure.