UX Designer + Optimist + Father of two boys + Creative
O2 - World Chat
World Chat is an app to make international calls with the best rates possible. It is a service that doesn’t need Wi-fi or data to call and it is available to any UK Sim Holder. But there was a big problem: 84% of Bounce Rate on the onboarding journey.
Did we hold the table against the wall to create giant mobile screens?
Yes we did!
👌 Don't know if there is a UX name for this technique yet…
The case study is HERE and the clickable prototype can be seen HERE.